How to Know If You Have a Good Idea for a Business, Book or Blog

How do I know if this is a good idea for a business, book or blog? 

This question comes up a lot. It isn't something you have to overthink or spend YEARS developing.

I went from blogger to business owner – focusing on teaching about blogging, social media, then self-help, to writing, and now finally realizing my main focus – turning ideas into content.

I spent years creating content for all those other ideas, but they never felt right.

Because they weren’t.

Have you ever spent days – maybe even months or years – debating if an idea was “good” or not, only to leave a brainstorm or content session even more frustrated than before?

Maybe you even felt like you had it once. Eureka! By George, I think I’ve got it! Yes, this is it!

I’ve been there, too.

But once I actually sat down – spent countless hours on these ideas – and got exhausted from them, I realized they weren’t right. They weren't "good ideas" for ME. And that's what's important when it comes to creating content and moving forward. 

Now, I want to save you the frustration, time and trouble I went through.

It wasn’t until I asked myself these three questions and really honed down on my idea that I figured out if my idea was “good” or not.

A good idea for a business, book, or blog doesn't have to be complicated. 

If you want to figure out if what you have is a good idea for a business, book or blog, read on: 


Click here to download the FREE Project Pathway checklist - and get started on that idea for a business, book or blog. 


Does it fill you with joy and curiosity?

If you’re not excited about it, then don’t do it.

As Marie Forleo says, If it’s not a ‘hell yes!’ then it’s a no.

If it’s rattling around in your head and it won’t go away, then your curiosity is probably piqued.

But you have to explore that idea and see if you’re willing to move forward with it.  

If you’re excited, then whoever sees this idea of yours will feel that, too.

Good thing to note – if you’re not curious at first, and don’t end up feeling excited or joyful about it, then it’s probably not YOUR idea.

Yes, it might come from you, but it’s not the idea you need to explore.


Does it feel like yours?

Imposter syndrome is one mean bitch, but if the idea is one that came from your head, your authentic self, then it’s one you'll feel better about pursuing.

I don’t mean, “Were you the only who contributed?” We get ideas from our own minds, but also from talking with our friends.

From reading books.

A city we traveled to.

From coaches.

Being around inspiring energy.

Hearing someone say just one line of deep, thought-provoking shit.

And because you get an idea from that doesn’t mean it isn’t yours. It is.

As long as you don’t feel like you’re latching on or copying what everyone else is doing, you’re golden.

(And no plagiarism please. That’s a shitty thing to do.)

A good idea for a business, book or blog comes from you – and it won’t feel right, nor will you stick with it if it comes from someone else.

Not only that – your audience will feel that you’re not being authentic either. It's noticeable, trust me. 

Don't waste countless hours working on something that wasn’t worth it because it isn't yours. 

Take the time.

Figure out the idea.

Then stick with it if it’s yours.


Are you willing to see it through?

It doesn’t matter if the idea is “good” if you aren’t willing to see it reach fruition.

NaNoWriMO (National Novel Writing Month for anyone who doesn’t know) is all about forcing yourself to get that idea out and reaching an end word count goal.

But are you willing to reach the end of its creation and pursue what comes after?

Are you willing to go all in?

Because if you don’t believe in your idea, then it won’t believe in you.

If the idea you’re staring at doesn’t seem like something you could spend possibly the rest of your life working with – or even just a few years or months – then it's not for you.

There are some ideas that only need to last a few months and that’s fine.

Be willing to see your idea through – and if you really want that idea, then you will see it reach frutition.

Is your idea worth pursuing?


A good idea for a business, book or blog doesn't have to mean you're stuck with it for the rest of your life, but you can save yourself some frustration if you really ask yourself - 

"Am I going to stick with this?"

"Does it fill me with joy or curiosity?"

"Does it feel like mine?"

I could’ve sat here and wrote a blog post about what makes an idea “good” but the truth is, that’s not what it’s about.

An idea is just an idea.

A thought.

And yes you have to open yourself to it.

You have to show up for it, but honestly if your idea is “good” all depends on whether or not you believe in it, if you’re willing to go all in, and whether or not you believe in yourself because the idea is yours.

Don’t play the “Am I good enough?” game.

Good enough for who?

Your parents?

An ex-boyfriend?

The dog?


That’s a game you’ll lose.

Right now, I’m telling you that you’re good enough.

Your idea is good enough. If you need me to say it to your face, I can do that. Get in contact with me. (LINK) If you want to move to the next stage with your idea, but don’t know how, I can help you with that, too.

But don’t EVER think you’re not good enough.

That’s a slippery slope that leads to 9-5 slavery.

A boring ass cubicle.

Constantly dreaming for more.

Oh yeah, and having a ton of mental health problems.

And that means you’re not living a thriving life.

We don’t want that.

Trust me, I’ve been there, slaving away at a job to pay the bills - thinking, "Is this it?"

Let me save you the time, anger, frustration and tears.

Take some time to answer these questions now.



Action Item: Comment below with your idea. I want to see what you’ve got – and I’ll even help you explore it further if you need it.


Remember – A good idea for a business, book or blog doesn’t have to be complicated or frustrating.

It just has to come from you.

Oh yeah, and there might be some people who say that these 3 questions don’t determine if your idea is good. That’s true… but you have to get clear on this first. You have to get clear on you first.

Is it a good idea for YOU first… then validate the idea for other people later.